| Free Adobe Photoshop website templates by Colorifer.com. Web design articles | |
|
|
|
|
Sales Versus Customer Oriented Websites
Should Generating Revenue From A Website Be The Prime Motivator? A pure sales site has only one purpose... to generate as much revenue as possible at any cost. In other words, your experience--good or bad--is inconsequential to the ultimate goal of the site and may well sacrifice customer satisfaction to make a sale. How many times have you gone back to buy from a website you've had a lousy experience with? My guess is not very often. I know I don't. How many times have you gone back to buy from a website you've had a great experience with? What was the difference between the two experiences? Do you think the website you had the great experience with was a customer oriented site? And, might it be the other website you had the bad experience with was a sales oriented website? A business can't survive very long if it's prime motivator is purely focused on sales and revenue. Sure, it may last for a while, but not long-term. As webmasters and marketers, we must strive to create a long-term business relationship between ourselves and our customers so that they will continue to buy from us for as long as they have a need or desire for our products or services. No One Does It Better Than Amazon.com Arguably, http://Amazon.com is one of the largest customer oriented and successful website businesses on the planet. They're proof that "build a customer oriented website and they will come." They go out of their way to personalize the shopping experience for every single person. When I visit Amazon.com, I see a very different selection of products than Linda, my wife, sees when she goes shopping. They know what I've purchased in the past and understand my buying habits. They also understand that my buying habits are different than Linda's and are different than yours. So, they tailor the individual experience for each of us. It makes us feel like the site has been designed around our specific desires. Amazon.com has gone to a tremendous amount of effort to individualize our experiences. Why? Customers are their prime motivator. Would it have been easier and cheaper to build a strictly sales oriented, sales motivated website? Sure. Would they be the most successful website on the planet if they had done that? Do I really need to answer that? Customer Oriented, Customer Motivated Website Okay, so you get the drift of where I'm going with this. You may not be out to kick Amazon.com from the top of the ladder, but the principles are applicable to any website whether you're selling one product or millions of products. With that in mind, you've decided that your website is going to be customer oriented whereby customers are the prime motivator and your business will revolve around their satisfaction. You already know from your past experiences that customers will go back to websites where their experiences have been positive. You also understand that the web's a finicky place and it's a "one strike and you're out" business environment. Therefore, you're going to develop your website using your own experiences as a customer as your guide. What did or didn't you like about the websites you've done business with in the past? What brings you back to the ones you've had good experiences with time after time? Give Your Customers What They Want Customer oriented websites will win out over sales oriented sites every time and for the long haul. Develop your customer oriented website to ensure them a satisfying experience and they will tell their friends about you and so the word gets around. Pretty soon your site will be flooded with friends of friends of friends who will all become life-time customers. Lots of happy, satisfied and paying customers means a long-term, profitable and prosperous business. Enough said? Author Bio: John Wright is the co-founder and vice president of Your Site Solutions and has many years in the Internet industry. John's experience covers website development, copy writing, deployment and marketing. Your Site Solutions is a single source provider of e-commerce software, hosting, products and services to meet the needs of tomorrow's Internet businesses.
MORE RESOURCES:
Google News |
|
|
|
RELATED ARTICLES
How Do You Make A Website? No, that's not the real question. The real question is "How in the Heck Do You Make a Website???"You do not have to buy software. How To Boost Your Sales Dramatically Using Dynamic Back-end Strategies Getting a customer is not easy.Getting a visitor to decide that he or she wants to buy the product or service you're offering, getting out their credit card and giving you their hard-earned money is not a piece of cake. Flash - To Use Or Not To Use? Out there in the WWW there are thousands sites using flash for their needs. But the majority sites are not in this list. Designing Beautiful Artist Websites - 12 Tips To Showcase Your Art 1. Who needs an artists website?Not everyone! If you are currently exhibiting in multiple high-end galleries and making a handsome income, a website may not be for you. You Too Can Have Fun With Sepia Images! If you are one of those who wonder how people come up with the cool looking sepia tone prints that you admire so much. If you are doubling up with jealousy over a sepia tone, here, we will give you tips on how you could achieve this sepia tone, too. Web Design Tips To Boost Your Sales The way you design your web site affects your visitors' online experience. As each visitor to your site is a potential customer, the easier they find your web site to use and the more they enjoy being on it, the higher the chance that they will make a purchase. Content - the Key to Long Term Success Every day internet marketers are inundated with the latest fad or must have program. But the one tried and true asset which is vitally important to the long term success of your online business is valuable CONTENT. Custom Website Design - 3 Must Have Tools Creating your own website can be fun and easy, as long as you have the right tools. Fortunately, all the tools you need are available at your fingertips and all you need to know are which tools will allow you to design the best website possible. 10 Web Site Design And Writing No-Nos 1. Don't load your web site with a lot of high tech clutter. 10 Profitable Ways To Recycle Your Content 1. Repackage your web site content in to different products to sell. Web Page Building for Beginners 2 A search engine robot actually reads the wording on your web pages and places a certain amount of importance on what the content says, but not quite like a human does. A human will place the words together in their head and try to decipher the relevancy to them personally and decide within a few seconds whether they will continue reading or click to another site, whereas a robot counts words and places all relevancy in the numbers it finds. The Brutal Truth Not too long ago while looking for businesses that do web design I stumbled upon website. It looked great. What to Ask Your Web Designer If you need a web designer, but have no clue about the typical web design process, I am quite certain that you must be feeling a bit overwhelmed about what to expect. As web designers, we oftentimes have a myriad of roles to fill when working with their clients, but as the client, you always have a right to know the complete design process up front. The Secrets to Successfully Learning Basic HTML If you'd like to create/maintain a website, having some HTML knowledge is necessary in order to create a standard page on the web. Learning the HTML basics is easy and should take less than an hour. Web Crimes: how to avoid common website design mistakes Thinking about designing your own website? Think again about adding any of these "features"?1. Animated gifs. Website Design For Small Businesses There are many different website design companies, offering different facilities such as flash design, however what should a small business look for when seeking an internet prescence?When choosing which company you would like to build your website, there are many factors which you need to take into consideration.Firstly how much is the website going to cost to build and host. Got Web Traffic but Still Low Sales? Ten Ways to Selling Success - Part 2 Part one of this article is available at www.bookcoaching. Top 10 Web Design Mistakes As a webmaster, you want to keep your visitors content so they'll come back again. Below you will find ten common mistakes made by webmasters that may deter people from returning. A Landing Page is Not an Order Page (and why it matters) To explain my point I need to first confuse the issue a bit (you'll see why): While a landing page is not an order page, it can, and in many cases should, contain the order form.So what is the difference? Is this just a question of semantics? Actually, there is a big difference and it can have a big effect on your conversion rate. Flash Design Adds Website Versatility You have probably viewed many Flash-based components while surfing the Internet. Most smooth animations on websites and in banner ads, short films, and presentations are built in Flash.
|
|
2007-2008 © Copyright colorifer.com. All Rights Reserved. Free Adobe Photoshop templates. Web Design Articles | Site Map | Terms of Use 
|
