| Free Adobe Photoshop website templates by Colorifer.com. Web design articles | |
|
|
|
|
Why Content is King of Website Design
If there's one thing that most web site developers can agree on, it's this: content is king. That's not, of course, to say that good design doesn't matter. It does. A good, clean design, which is easy to navigate and optimised for search engines is absolutely essential if you want your online business to be a success. When you get right down to it, though, visitors don't come to your website to admire it. It's content that brings them there, and it's content that keeps them coming back for more. Or not, as the case may be. Why website content matters The content of your website is important for lots of different reasons. Here are just two of them: 1. It's your content which persuades a visitor to become a customer. If your text content is persuasive entertaining and informative, you'll find it that much easer to make a sale. If your content is poorly spelled, dull as ditchwater and reads like it was written by a four-year-old, your visitors won't be able to leave fast enough. It's that simple. 2. Search engines love fresh content. A site which has regular updates will rank higher than a website which is completely static (all other things being equal), which is a persuasive reason for keeping your content fresh. So how do you get good content? Well, you have three basic choices: Write your website content yourself In an ideal world, everyone would do this. Let's face it: there's no one in the world who knows as much about your business as you do, and there's no one more passionate about making it succeed as you are. Unfortunately, though, it's not an ideal world. When your site is new, adding content is easy: you're full of new ideas and new things to say, and you'll have no problem dreaming up new content to add. It's only after a few weeks, months or even years that it gets difficult: you don't have the time, you don't have the ideas, and, let's be honest, you quite often won't have the skill to write good content. This point is crucial. It's not just any old content that's king: it has to be good content. Content that really draws the reader in, sells the benefits of your business, and makes the reader want to come back for more. Professional copywriters spend years learning how to do this: are you sure you can do it just as well? Get your content from a free article bank There are free article banks all over the web, and they're all stocked full of free content which you can use on your website for free. This is a great idea, and many people use article banks to great effect. There are just two slight drawbacks, however. The first is that your content isn't original. Anyone can use the same articles you're using, and the really good articles will often appear on many websites at any one time. The second drawback is that in order to find content which is relevant to your site, you'll often find yourself using articles written by your competitors - and being forced to put their URL and bio at the end of them. Get custom content for your website Before you run off screaming in horror, paying someone to write articles for your website needn't be expensive. Constant Content has custom articles for sale for as little as $40 at a time, and www.WritingWorld.org offers custom article writing for even less. Getting the right content for your website doesn't have to break the bank (or even make you break a sweat). Do you think you can afford NOT to do it?. Amber McNaught is co-owner of Hot Igloo Productions Ltd. - the small business specialists. Hot Igloo offer a range of services to businesses, including website design, public relations, internet marketing, copywriting and more. Visit their website at: http://www.hotigloo.co.uk
MORE RESOURCES:
Google News |
|
|
|
RELATED ARTICLES
Why You Should Hire a Professional Website Designer Your web site should always adhere to standards!A professional web site designer will provide you with a standard compliant web site that is cross-browser supported.What does this mean to you? Why should you care? Any site that isn't standard compliant can "break" in older browsers, or simply not display at all in, say, text-based browsers. Testimonials Can Increase Your Web Traffic We've all seen and read product testimonials. They're a very valuable tool for merchant sales and can often tip the scales in determining a customer's decision to buy. 6 Reasons Why A Website Is Crucial To Your Business Since I'm a web designer, I have a tendency to think everyone understands that having a website is important. Every once in a while, I have to remind myself that some people just haven't heard yet!Why is having a website such a big deal? Here are 6 reasons:A website increases your credibility. Effective Website Design In this era of ultra-sophisticated internet marketing and web design, there is no excuse for an e-business to suffer with an ineffective website. Whether your goal is to present a basic business website that briefly introduces and describes your company and product, or you endeavor to develop a fully-functioning cash-cow storefront, there is a wide array of design choices to cater to all of your needs. 14 Ways to Add Content to Your Web Site - Part 1 When I surf the Net, I often see web sites filled with beautiful graphics that strive to capture my attention. Well, they do so for an instant, however I click away when I don't immediately find relevant content. Using Server Side Includes to Simplify Your Web Design An "include" file is a piece of code that can be put into a seperate file -- for example -- your navigation bar -- and then "included" in a number of other pages. This has the very useful advantage of allowing you to retain consistency over a very large number of pages, and then make changes to all of those pages by just changing the include file. How To Make It Easy For Your Web Designer To Build Your Website You have an idea for a website and you are now looking for somebody to build you the site. You want it to be a smooth ride, and want to have a good working relationship with your web designer. How to Chose Stock Photography for your Web Site So you've decided to take the plunge. You know that stock photography is an effective tool for your web business, but where do you start and how do you choose the stock photo that's right for you. Drupal Modules There are plenty of Drupal Modules that you can install for your site as add-ons. What we liked best about Drupal modules is that it already comes pre-shipped with several modules. 10 Nifty Ways to Prolong Your Visitors at Your Website Increasing the length of time a visitor is on your website will dramatically improve your conversion to sales. Use these ten points to check you are prolonging to stay of your visitors. Website Promotion Ideas: 10 Tips On How To Use Your Picture Effectively To Increase Your Sales Seeing is believing.One trick to increase your visibility as well as your credibility is to use your photo at your website. How To Choose A Website Designer Now that you have decided that it is time to create a website for your business there are many questions you must answer. One of the most important questions is "Who should create my website?"I like to use the analogy of playing music; in as little as a few hours, some people can strum a few chords on the guitar and play a song. Building Web Sites Using Web Templates Gone are the days when you had to rely on a web-designer to design your websites. New technologies with innovative ideas have brought out a new variant to this trend in the form of ready to use website templates. So Much About META Tags! I've written about META tags in the past, and I thought I'd help you expand your search engine optimization efforts and increase your web hits.Rule #1: META tags always go in between the HEAD tags on your website. Ten Tips For Your Web Site Home Page 1. Loading time:try to be below 20kbless number of imagesspecify height and width of imagesHtml with out errosWYSIWYG editors load up your html code. How To Choose The Right Web Design Company 1. Size does not equate to competencePeople sometimes assume a company with more money, employees, office space etc will be more capable than one with less. Web Design: Use it to Showcase the Message If you are designing a web site for which the achievement of high conversion rates is a priority, focus your design efforts on showcasing and highlighting the content and copy.For sites where conversion rates are a priority, the primary purpose of design should be to present the message in such a way that it delivers the maximum impact. 15 Website Elements That Attract Visitors Here is a quick list of components that make a website attractive. They are listed in layers of attractiveness beginning with the "must" haves, to "nice to haves. Business Opportunity for Graphic Designers As a graphic designer, you are sitting on a gold mine. You have a skill other people do not have, and you can use that skill to earn a good living. How Your Business Can Win Online There are lots of websites out there that do little to encourage their customers to stick around or buy their products from them. In this article i'm going to show you a typical example of where a small company has gone wrong with its website.
|
|
2007-2008 © Copyright colorifer.com. All Rights Reserved. Free Adobe Photoshop templates. Web Design Articles | Site Map | Terms of Use 
|
