| Free Adobe Photoshop website templates by Colorifer.com. Web design articles | |
|
|
|
|
Mini Site or Content-based Web Site?
Are you in a dilemma whether to create a mini site or a content-based web site for your new product or service? The purpose of creating a web site should be to attract visitors and convert them to paying customers. Is a mini site with a few pages enough to do this or should you spend more time and create a content-based web site which contains many pages? Let's look at some of the Pros and Cons: Mini Sites Pros 1. Easy to set up - you don't have to be a programmer these days to create a mini site. Web site templates or software allow most of the work to be done already. 2. Little time - you could create a mini site within one day if you have your entire content ready to go. 3. Laser focused on selling one product or service - a mini site can simply be one long sales page with an order button at the end. 4. No distractions - customers are distracted by other options on the web site. With no banners or links to other sites, the customer can be directed to purchase immediately. 5. Inexpensive to create - if you use a free hosting account (not recommended), you would just pay for registering a domain name. Paid hosting services for a mini site can be acquired for only $30/year. Cons 1. Difficult for search engines to spider - a web site containing many relevant pages of content will tend to rank higher in the search engines than a one page mini site. 2. Lacks pages of content - mini sites often lack in-depth information about their product or service. 3. Difficult to increase link popularity - getting links from other web sites increases your link popularity. Webmasters form other sites want to link to a web site which contains valuable information that expands their visitors experience. 4. Less traffic - less pages means fewer chances for people to find your site in the search engines, thereby limiting the amount of traffic your web site receives. Content-based web sites Pros 1. Search engine friendly - creating a content-based page for every targeted keyword will enable visitors to enter from numerous points within your site. 2. Easy to acquire links from other sites - webmasters want to link to web sites that will expand their visitors experience by providing more information (ie articles) or simplify their tasks (ie software). 3. Become an authority on your product or service - adding pages of content related to your product, helps people to make an informative decision before purchasing. 4. Lots of traffic - creating lots of keyword focused pages and acquiring incoming and outgoing links to and from other sites generates lots of free traffic. Cons 1. Too many options - customers can become indecisive if their are too many options to choose from. 2. Too many links to other web sites - this may take visitors away from your site and not return. Ideally you want to keep them at your site. 3. Can be expensive to build - content-based sites can cost thousands of dollars to develop if you take into account the cost of graphics and/or hiring someone to build it for you. 4. Takes a lot of time to develop the web site - building content-based pages takes time. It may take several years to create hundreds of content-based pages. 5. Attracts "tire kickers" - visitors want to look around to glean free information but may never buy. Conclusion: Before you decide on what type of web site to develop, first think of the purpose of your site. If you just need a sales page and want to drive targeted traffic to your site using paid advertising (ie paid per click search engines, ezine ads) then a mini site could be sufficient. If you plan on becoming an authority on your product or service and want to attract lots of free search engine traffic, then a content-based web site will serve you better. Alternatively, you may create a combination of the two ie begin with a mini site, leaving room to expand it to a larger content-based web site in the future. Herman Drost is the Certified Internet Webmaster (CIW) owner and author of http://www.iSiteBuild.com Affordable Web Site Design and Low Cost Web Hosting Subscribe to his "Marketing Tips" newsletter for more original articles at:subscribe@isitebuild.com. You can read more of his in-depth articles at: http://www.isitebuild.com/articles
MORE RESOURCES:
Google News |
|
|
|
RELATED ARTICLES
Alternative to Web Site Templates and Design Software Before I discovered the concept of Web site templates, I felt woefully inadequate to build my own site. It was the old "catch-22" where I didn't have the money to pay to have a site built, I needed a site to make the money to have a professional site, and without the knowledge of how to build a site, I had no hope of getting a site. Designing Beautiful Artist Websites - 12 Tips To Showcase Your Art 1. Who needs an artists website?Not everyone! If you are currently exhibiting in multiple high-end galleries and making a handsome income, a website may not be for you. Moving Things Around How often, men, have you come home to find the living room furniture in different places? Your wife said she was ready for something different, so she moved some things around. It may have been inconvenient at first, but deep inside it felt good to have things a little different at home. Essential Strategies To Make Your Web Copy Attractive To Your Target Audience Reading on the web is different than reading in all other formats. People approach it differently and you need to have strategies that capitalize on those differences so you can connect with your prospects. Optimized Web Page Template I want to give you a free web page template that will be search engine friendly. Why?Well, I assume you want your web page to come up as high as possible in search engines because that generates free traffic. How To Choose The Right Web Design Company 1. Size does not equate to competencePeople sometimes assume a company with more money, employees, office space etc will be more capable than one with less. Free Online Tools to Design (and Maintain) Your Website These days, it seems that everyone has a website. Unfortunately, many of these websites are either bland, or sloppily designed by people who don't understand how to use HTML effectively or are intimidated by it. 6 Reasons Why A Website Is Crucial To Your Business Since I'm a web designer, I have a tendency to think everyone understands that having a website is important. Every once in a while, I have to remind myself that some people just haven't heard yet!Why is having a website such a big deal? Here are 6 reasons:A website increases your credibility. Why Dot-Coms Fail - a Webmasters Perspective Everyday we hear that another company goes out of business.When and why does a dot-com become a dot-bomb?After checking few dozen defunct companies, I think the main reasons for dot-coms failure are:Poor business plan. 7 Ways of Building Customers Trust With Your Web Site When I purchase something from a web site I first check who is behind this site. If there is no contact information or anything about the owner of the site or his/her company I move on. How To Create A Stunning Drop Capital Effect On Your Web Pages Drop Capitals are frequently used in many newspapers, books and magazines in the offline world. You will frequently see the large capital letter sinking down into the first paragraph of articles, stories and chapters in the majority of publications you come across. Double Ad-Trackers Its Not as Crazy as It Sounds Here Are 7 Reasons Why? A Double Ad Tracker is an Ad-Tracker that points to an AD-Tracker. It may sound a bit like overkill to have an Ad-Tracker Pointing at another Ad-Tracker but it's not crazy. Tips On Effectively Organizing Your Navigation Not all links are created equal.While all of your links may be important, you must sort and prioritize to come up with an effective navigation scheme. File Types For Icons Explained An application is not ready for use unless you have the proper icons for using into the application. Having the right icons for your application is not difficult if you have the help of a specialist or a specialized company to design the icons. Top Ten Fonts for Website Design The top ten fonts for website design might change in order, but for the most part the fonts that make up this list stay the same due to their popularity. In general, the top ten list includes Arial, Frutiger, Futura, Gills Sans, Helvetica, Lucida, Optima, Palatino, Agfa Rotis, and Univers. Lead Capture Pages Explode Your Direct Sales Business Online! Are you building a direct sales or mlm business online? Using lead capture pages can significantly improve your recruiting results and save you lots of time and money! I have known a few people who earned 5-figure monthly incomes in their mlm businesses and they used lead capture pages for Internet marketing.What is a lead capture page?A lead capture page is similar to a minisite in that it is a simple, one page website that leads your visitor to take ONE action. So Much About META Tags! I've written about META tags in the past, and I thought I'd help you expand your search engine optimization efforts and increase your web hits.Rule #1: META tags always go in between the HEAD tags on your website. 7 Tips To Increase Sales With Your Ecommerce Web Site Ecommerce is just exploding right now on the Net. More and more people are doing their shopping online. The Newbie's Guide to Small Business Web Design You've got a concept for a business, are excited about putting it out on the Internet, know a little bit about computers and the Internet, but know nothing about building a web site, or web design.You can still be highly successful and save money by doing the job yourself so long as you've got the willingness to learn and the time to spend on the project. Service Professions: Does Your Website Follow These 5 Simple Rules For Getting More Clients? There are literally thousands of different options, styles and formats to choose from when designing your service professional business website. But there are 5 things every site needs to be successful: Client-centric and easy to remember name(s) Your website can have more than one domain name that directs potential clients to the single site.
|
|
2007-2008 © Copyright colorifer.com. All Rights Reserved. Free Adobe Photoshop templates. Web Design Articles | Site Map | Terms of Use 
|
