Top Ten Ways to Increase Web Sales - Part 1

You have only 10 seconds to impress your potential buyer.

© Photographer: Imagez
Agency: Dreamstime.com

Your Web site visitors don't care about you. They care what you can do for them. Give them a reason to buy. If you haven't reaped the sales you deserve apply these ten tips:

1. Write dazzling home-page copy that gives your potential customers a reason to click to your product or service sales letter.

Use hyper-linked benefit driven headlines that lead visitors straight through to a sales letter that includes bulleted benefits of your service or product. "Before I learned this ultimate power technique, my Web sales were flat."

2. Preplan and know your Web site's purpose and audience before you contact a Web Master.

Without knowing your site's clear purpose, your headlines and copy for each product or service will lack clicking power. If your visitors don't get a chance to know why they should use you or your product, they will be confused and leave your Web site.

Before you write much copy, make a list of your benefits and features. Your visitors want to know what their outcomes are for reading your book. Benefits sell. Use this list to create an order-pulling sales letter and headlines.

You must also know your audience before you write a word of Web copy. To preplan your Web site, write out an audience profile. Think of income, age, sex, Internet savvy, how they spend discretionary money.

Make another list of your audience's resistances. Later apply to your sales letter where you put them up, then answer them. If you offer a book, make sure you compel your visitor to go to your sales and order page. Always make it easy for them to buy.

Maybe you are like me, when you visit other professional sites; you often leave wondering what are they selling? What do they want the visitor to do?

3. Sell your products and services through brave, bold, headings.

Headings can ask a pertinent question about you visitors challenges, such as "Are your web sales puny?" Or, "Are you frustrated not being in the career you love? Headings can use a benefit statement such as Quadruple your Success (you name what it is) with one feature it works with, such as the Online Promotion Tool Kit (name your product or service).

4. Use sparkling testimonials from the rich and famous on your home page and all other pages about each product or service you offer.

Place your best testimonial with at least three benefits in it near the top of your home page. Rather than put all testimonials on just one page, sprinkle them generously throughout your site.

An excellent testimonial can become the hyperlink that sends your visitor to your sales message. Even on your order page, include a testimonial at the top of your listing.

One link from a famous coach said, "Save yourself from headaches, disappointments and money down the drain. Read this short eBook on book writing and publishing before you write another word!"

You may already have testimonials on your Web site for your product and service, but do you have them for your ezine, fre.e articles, and teleclasses?

5. Support your home page "Passion Approach" copy with proper links to product sales letters, stories, and service.

Let's say you have a bold heading "Quadruple your Web sales in Four Months with Opt-In Ezine Articles." You can make the whole phrase a hyperlink that with one touch, will lead your visitors where you want them to go--To your sales letter, of course!

Remember your home page must give your visitors a reason to buy. Use these "Marketing Pizzazz" techniques throughout your site. Think right now, what is it I need to act on next to manifest more dollar success on my site?

Part two of this article is available at http://www.bookcoaching.com/freearticles/article-134.shtml.

Judy Cullins, 20-year book and Internet Marketing Coach, Author of 10 eBooks including "Write your eBook Fast," and "How to Market your Business on the Internet," she offers free help through her 2 monthly ezines, The Book Coach Says...and Business Tip of the Month at http://www.bookcoaching.com/opt-in.shtml and over 140 free articles. Email her at mailto:Judy@bookcoaching.com

Positive Web Design Now Able To Build Websites In Variety Of Programmes PR Web (press release) Positive Web Design has recently adjusted its design procedures and is now in a position to offer clients websites built in a huge variety of programmes. Positive Web Design, a website design and development company based in Chelmsford, Essex, ... and more »

In Naples, Web Design Is Most Important Present tense Magazine In Naples web design is taken care of. Search top companies that will provide you with cutting edge ideas, formats and styles to revamp your website. Online search engines have become increasingly popular when searching for contractors. and more »

Different aspects of web design PRWire Therefore, utmost care should be taken while you go through the process of web design. Though it's not a big deal to get a nice webpage for your website, getting everything in the righ Your website design must be appealing and also cater to the need of ... A Long Island Web Design Company Now Ready to Offer ServicesEmpowered News (press release) all 2 news articles »

Town launches new website Door County Advocate Ham Rutledge, who will continue to serve as the town's webmaster, said, "Town Web Design created the site, and they've done a marvelous job. They made it very easy for us to maintain and update it right here on the Island. Also, the old site required ... and more »

Join Us Virtually for The Fundamentals of Web Design Houston Chronicle Onsharp will be hosting a free webinar about web design on February 10th at 10:00 am CST. Onsharp will be hosting a free webinar about web design on February 10th at 10:00 am CST. Whether it's a designer new to the web design world or an experienced ...

Important facts about website design PRWire Web design is an emerging market. With the advent of free and easy access of internet, website design is taking up an important place in the lives of business. Before you venture into the market of web design there are a few things that you must know ... and more »

iD Tech Camps Introduces New Web Design & Photography Class San Francisco Chronicle (press release) Summer education leader iD Tech Camps has announced a new class, Intro to Web Design & Photography. Students will learn the principles of web design, graphic arts, and photography in weeklong summer classes with personalized curriculum. and more »

Austin Web Design and Internet Marketing Company, Boom Consulting, Publically ... PR Web (press release) With Boom Consulting's all-inclusive web design, web development, and Internet marketing packages or a la carte offerings, even companies with the tightest of budgets can afford to have an eye-catching, multi-functional Web presence that's essential ... and more »

Virginia Web Design Firm Offers $1000 Small Business Incentive Daily Markets Advanced Web, a Virginia web design firm, is offering small businesses $1000 worth of web services for free when they engage in a new contract for web development or for search engine optimization from now until the end of February. and more »

Sigma Infotech – The pioneers in the world of web design PRWire As the sites contain prime keywords, it maintains a high rank in the search result pages. • Apart from the aspect of web design, the company also provides effective solutions in software development and other web development services.